Setting Up a Multi Identity Preference Center

You can set up a Multi Identity Preference Center to provide your data subjects with the ability to modify their preferences and consent records captured across multiple channels or identities. Multi Identity Preference Centers allow data subjects to log into a Preference Center with one identity, such as an email address, and be able to see and modify other preferences that they have indicated through other Linked Identities, such as an additional email address or a phone number.

Note:

Data subjects can now log into Multi Identity preference centers using an additional identifier as an alias without impacting user preferences or functionality.

Note:

Multi Identity Preference Centers are only supported by Preference Centers using the Multi Page template. For more information, see Creating a Multi Page Preference Center. In addition, setting up a Multi Identity Preference Center requires use of the Linked Identities feature. For more information, see Managing Data Subject Groups.



To configure a preference center for multi identity

  1. On the Universal Consent & Preference Management menu, select Interfaces > Preference Centers. The Preference Centers screen appears.

  2. Click the link in the Name column for the Multi Page Preference Center that you want to configure for Multi Identity. The Builder tab on the Preference Center Details screen appears.

  3. Navigate to the Settings tab. The settings for the Multi Page Preference Center appear.
  4. Turn on the Enable Multi Identity setting. Data subject identifiers will then need to be defined for each section of your preference center.
  5. Navigate to the Builder tab.
  6. Define a data subject identifier for each section using the Data Identifier field on the Edit Section modal.
    Note:

    The Edit Section modal will appear automatically when adding a new section. For existing sections, click the Context menu for the section and select Edit.



  7. Click the Save button.
  8. Once a data subject identifier has been defined for each section, click the Save Page button.

Multi Identity Preference Center Experience

The preferences that display for the data subject within a Multi Identity Preference Center will depend on how Linked Identities have been set up for the identifier that the data subject used to log into the Preference Center. The following table details the user experience given the configuration of the identifier. For more information, see Managing Data Subject Groups.

Linked Identities Configuration

Expected User Experience

Identifier has no linked identities.

Data subject will only see the sections of content mapped to the identifier used to log into the preference center.

Identifier is in a single identity group (primary or otherwise).

Data subject will see all purposes for all the Linked Identities set up for the identifier, as they map to the section identifier types.

Identifier is in more than one identity group and is the primary identifier of one of the groups.

Data subject will see all purposes for the Linked Identities where the identifier is the primary identifier.

Identifier is in more than one identity group and is not the primary identifier in any of the groups.

Data subject will only see purposes and sections of content linked to the identifier.

Identifier is the primary identifier in more than one group.

Data subject will see all purposes for only that particular identifier.