Configuring Purposes

Using Cookie Consent, you configure the purposes applied to the cookies and SDKs found on your Tracking technologies screen.

Note:

For more information on categorizing and updating your tracking technologies, see Managing Tracking Technologies.

Purposes

Strictly Necessary CookiesThese cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Performance CookiesThese cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functional CookiesThese cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Targeting CookiesThese cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social Media CookiesThese cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

To create a purpose

  1. On the Cookie Consent menu, select Setup > Purposes. The Purposes screen appears.

  2. Click the Create purpose button. The Create purpose modal appears.


  3. Configure the fields. For more information, see Create Purpose Screen Reference.
  4. Click the Create button.

Create Purpose Screen Reference



Field
Description
Purpose Name

Enter the name of the purpose.

ID

Enter an identifier for the purpose.

If you use a tag manager to manage your cookies, the identifier will be used in the rules that you configure to integrate with your banner script.

Note:

IDs C0001–C0006 are reserved for system purposes and cannot be used for new purposes.

Description

Enter a description of the purpose.

This description will appear in your preference center when the site visitor is selecting preferences.

Note:

The character limit for custom purpose descriptions is 200,000 characters.

Organization

  • All organizations: Select this option to grant access to all organizations in your organizational hierarchy.

  • Select organizations: Select this option to select each organization that receives access using the Organizations with access selection menu.

Tip:

To ensure a newly created purpose appears only in templates within the child organization, create it at the child organization level. If you create the purpose at the parent organization level, it will be available for any templates created at the parent level.

Always show purpose

Enable this setting to display the purpose even when tracking technologies associated with the purpose are not detected.

Allow organizations with access to edit

Enable this setting to allow sub-organizations to edit the purpose.

To edit a purpose

You can edit purpose details and manage organizational access.

  1. On the Cookie Consent menu, select Setup > Purposes. The Purposes screen appears.

  2. Select the the purpose you want to edit. The Details pane appears.

  3. Click the Edit button. All editable fields display.


  4. Update the fields, as needed. For more information, see Edit Purpose Screen Reference.
  5. Click the Save button.
Important:

Edits to purposes are language-specific and do not automatically transfer from one language to another. If updates are required in more than one language, select the applicable language from the Language field when making edits.

Edit Purpose Screen Reference



Field
Description
Purpose Name

Enter the name of the purpose.

ID

Enter an identifier for the purpose.

If you use a tag manager to manage your cookies, the identifier will be used in the rules that you configure to integrate with your banner script.

Note:

IDs C0001–C0006 are reserved for system purposes and cannot be used for new purposes.

Description

Enter a description of the purpose.

This description will appear in your preference center when the site visitor is selecting preferences.

Note:

The character limit for custom purpose descriptions is 200,000 characters.

Owner organization (non-editable)

The organization where the purpose was created.

Organizations with access

  • All organizations: Select this option to grant access to all organizations in your organizational hierarchy.

  • Select organizations: Select this option to select each organization that receives access using the selection menu.

Always show purpose

Enable this setting to display the purpose even when tracking technologies associated with the purpose are not detected.

Allow organizations with access to edit

Enable this setting to allow sub-organizations to edit the purpose.

Define unique behavior for mobile apps

Enable this setting to configure a different title and description to display for the purpose on mobile app preference centers.

Define unique behavior for CTV apps

Enable this setting to configure a different title and description to display for the purpose on CTV app preference centers.

To delete a purpose

CAUTION:

Out-of-the-box cookie purposes cannot be deleted. If an out-of-the-box purpose should not be available in your preference center, remove the domain's cookies from that purpose. The purpose will no longer be available in the preference center once your scripts are republished and added to your website.

  1. On the Cookie Consent menu, select Setup > Purposes. The Purposes screen appears.

  2. Select the row for the purpose you want to delete.
  3. Click the Context Menu icon . The Context menu appears.

  4. Select Delete purpose. The Remove purpose modal appears.

  5. Click the Remove button.

To view activity history for a purpose

Note:

Activity history is retained only for the current calendar year.

  1. On the Cookie Consent menu, select Setup > Categories. The Categories screen appears.

  2. Click on the name of a purpose . The View purpose pane appears.

  3. Click the Context Menu icon. The Context menu appears.

  4. Select View Activity. The Activity Log pane appears.

  5. View the audit log for the purpose, or select another purpose to view its activity history.
    Tip:

    You can switch back to the View purpose display by selecting View purpose from the Context menu.

Troubleshooting: Missing Purposes

Note:

For more information on categorizing and updating your tracking technologies, see Managing Tracking Technologies.

Purposes may appear missing if, at the time you last published your banner script, there were no technologies assigned to each of the categories on the domain for which you published the script. In other words, in order for categories to appear in your preference center, you need to ensure that at least one tracking technology is assigned to each of your categories for the domain for which you are publishing your script.  

  1. On the Cookie Consent menu, select Setup > Tracking technologies. The Tracking technologies screen appears.

  2. Use the filters to filter the list by the domain you want to publish.



  3. Verify that at least one tracking technology is categorized in each purpose for that domain.

Once you have ensured that at least one cookie has been assigned to each of your categories at the applicable domain level, perform the following:

  1. On the Cookie Consent menu, select Websites. The Websites screen appears.

  2. Click the name of the domain you want to publish. The Website Details screen appears.

  3. Click the Recategorization button.

  4. Click the Publish button. For more information, see Publishing and Implementing Cookie Consent Scripts.