Cookie Consent Overview

Introduction to Cookie Consent

The changing global privacy landscape with regulations including the General Data Protection Regulation (GDPR), ePrivacy Directive, and California Privacy Rights Act (CPRA), and hundreds of others, have put a spotlight on how companies collect consent and preferences and how that data is shared with third parties. Businesses are seeking to build intelligent, data-driven websites that respect user’s privacy, provide transparency, build trust and create loyal customers. Organizations can easily operationalize compliance and marketing activities with OneTrust Cookie Consent.

Cookie Consent is part of the Privacy & Data Governance cloud within OneTrust. To learn more, see the Cookie Consent knowledge base.

Module Benefits:

  • Scan your domains to detect all cookies, tags, trackers, pixels, beacons, and more across your website.

  • Cookie identification and categorization.

  • Customize out-of-the-box consent banners and preference centers according to your brand and regional needs.

  • Configure different consent models and behaviors based on user location.

  • Push changes to your live domain in seconds.

Regulatory Compliance

: Assists enabling compliance of data privacy with existing laws and standards.

Automating Privacy

: Automated scanning and automatically block cookies and trackers from deploying until proper consent is gained.

Cross-Domain and Cross-Device Consent

: Share consent across your domains and your user devices and leverage the Unified Consent Profile.

Maximize Consent Rates with Advanced Configuration

: Experiment with templates and A/B testing, and measure success with detailed dashboards and analytics.

Typical Users

Admins or key users of Cookie Consent would report to or have the following titles:

  • Head of Digital Marketing

  • Data Privacy Officer

  • Data Compliance Officer

  • Product Manager

  • Software Developer

Supported Frameworks

OneTrust Cookie Consent provides a solution that can help organizations fulfill the requirements to comply with many frameworks and certifications.  You can also create custom frameworks for more specific regulatory needs.

For a list of the privacy frameworks with which Cookie Consent can be used, see Adding, Editing, and Managing Cookie Consent Templates. You can also learn more about each regulatory framework with OneTrust Data Guidance.