Google Ad ID with OneTrust Android SDKs

Beginning in late 2021, Google will make it necessary for applications to require permission from the user before any tracking for advertising or analytics purposes is performed. OneTrust customers can leverage the OneTrust SDK to improve their conformance to this regulation.

Google's Advertising ID

Google has indicated that starting in late 2021, any application that tracks users or utilizes the Ad ID (Advertising ID) will be required to obtain permission for the user via Android Settings prior to any processing. In addition, if a user opts out of personalization, using the Opt out of Ad Personalization setting, any attempts to access the identifier will show a string of zeros. Applications that do not adhere to this will be out of compliance with Google Play Developer Program Policy.

To enable Google Ad ID for Android Apps

Enabling the Google Ad ID setting will allow you to begin logging consent for Android users that have the Opt out of personalization ad setting. If enabled, Opted Out will be logged for reporting purposes and if disabled Confirmed will be logged for reporting.

  1. On the Cookie Consent menu, select Geolocation Rules. The Geolocation Rule Group Details screen appears.

  2. Click the Assigned Apps tab then click the Assign Mobile Apps button. The Assign Mobile Apps modal appears.

  3. Check the box next to the Android mobile apps you want to enable the Google Ad ID for and click the Assign button.

  4. Return to the Geolocation Rule Group Details screen and click the edit icon.

  5. Enable the Enable Android Advertisement ID permission setting and click the Save button.



To review Google Ad ID reporting

You have several options available to you to review the consent logged for Google via the Universal Consent and Preference Management menu within your OneTrust application.

  • To review a specific receipt's consent logging, see the Receipts screen on the Universal Consent and Preference Management menu. The Android Advertising ID will appear on an individual receipt's Receipt Details screen, with the consent logged. For further instructions and information, see Viewing Consent Receipts.

  • To review a specific transaction consent logging, see the Transactions screen on the Universal Consent and Preference Management menu. The Android Advertising ID will appear on an individual transaction's Transaction Details screen and consent is logged under the Type field. For further instructions and information, see Viewing Consent Transactions.

  • To review opt-in/opt-out rates for Google Ad ID, select Collection Points from the Universal Consent and Preference Management menu. The Android Advertising ID will appear on the Report tab of the Collection Point Details screen, under either the New Visitor Opt-in by Purpose section or the New Visitor Opt-Out by Purpose section. For further instructions and information, see Using the Collection Point Dashboard.