Using Meta Pixel with Cookie Consent

Meta Pixel allows organizations to implement JavaScript code on their sites to track and dynamically provide content to site visitors. Site visitors are matched to their respective Facebook accounts and identified by the Facebook cookies on their devices. The Meta Pixel tracks URLs and domains visited, as well as the devices used by site visitors. Site visitor actions detected by the Meta Pixel are tabulated in the Facebook Ads Manager and Analytics dashboard.

If your organization has implemented the Meta Pixel on its sites to track site visitors or dynamically load advertising content, you will need to ensure your banner script is capable of selectively allowing and disallowing functionality based on site visitor consent preferences.