What do mobile and CTV customers need to do?

Mobile and CTV customers should:

1. Review their current TCF implementation and consent-synchronization behavior.
2. Determine whether privacy choices persist across applications, devices, or authenticated accounts.
3. Review custom text where multi-device consent is used.
4. Test the updated Feature content, illustrations, translations, Special Feature 2 name, and applicable policy version after the TCF 2.4 update is available.
5. Complete implementation and validation before the native application compliance deadline.