Is there specific guidance for customers using custom TCF text?

Customers using custom TCF text should review their wording to determine whether it accurately describes how privacy choices are applied.

In particular, customers should review if their implementation performs the following:

  • Persists choices across multiple devices or end-user agents.
  • Applies choices across a defined group of websites or applications.
  • Applies choices across both multiple devices and multiple digital properties.
  • Uses an authenticated account to synchronize privacy choices.
  • Has a defined process for resolving account-level and device-level preference conflicts.

If an implementation persists choices across devices, its custom wording should clearly explain the device scope. Organizations that keep choices within a single device are not affected by this specific multi-device disclosure requirement.