US State Privacy Law Overview

As individuals become more aware of their rights and businesses rely more heavily on the processing of personal data to create value, fulfilling data subjects requests manually is no longer a scalable solution for any organization. Each new regulation introduces new complexity to the definition of data subjects adding complexity to privacy rights fulfillment processes.

OneTrust’s Privacy Rights Automation solution enables organizations to automate every phase of the consumer request process including intake, identity verification, data discovery, deletion, data redaction, and secure response. In combination, businesses can ensure fulfillment accuracy, improve response times, and scale their program when volume of requests increases.

With OneTrust’s Consent and Preference Management solution, organizations can create customized and engaging forms to capture zero- and first-party data, centrally collect and store this data, and honor consent and preferences across the business –– all while maintaining compliance with global regulations.

This future-proof strategy allows organizations to combine consent receipts, marketing preferences, and first-party data into a competitive advantage by providing personalization while proving they respect privacy. OneTrust is here to help companies increase return on marketing investment by streamlining the capture of first-party data and delivering powerful, privacy-centric campaigns.

Increasing personal data collection, frequent breaches, and cross-border data transfers continue to drive complexity across global privacy regulations. Regulations including the GDPR and CPRA, require organizations to perform privacy impact, transfer impact, legitimate interest, and other types of assessments to understand the risks of their personal data use. Moreover, privacy risk assessments serve as a foundational component for privacy programs to enable audit readiness, accelerate certifications, and provide supporting documentation for regulators and other stakeholders. Mitigating privacy risk without automation and a dedicated tool, these assessments are time-intensive and nearly impossible to perform at scale.

OneTrust PIA & DPIA Automation enables organizations to consolidate information from internal and external stakeholders to gain both a technical and contextual understanding of how data is collected, the purpose for which it’s being used, where the data is located, and what protections are in place.

OneTrust Data Mapping Automation creates a thorough map of your IT assets, processing activities, vendors, the relationships between them, and how personal data is processed within each. The map is automatically generated through AI-driven data discovery and classification, which surfaces both the business and regulatory context of the data and is supplemented through assessments and input from business subject matter experts. This enables automated risk flagging, policy enforcement, compliance reporting, and visualizations to drive privacy compliance and automated data governance.

Both implementations use the same OnePIA template. Data Mapping will also leverage OneVendor templates to support Third-Party Risk use cases.

Due to increasing pressure from regulatory authorities to track cross-border data transfers, mapping your data flows (and knowing the vendors involved) is an integral piece of the privacy compliance puzzle. With an ever-increasing reliance on third parties to perform critical business functions, organizations must track which vendors they work with, where those vendors operate, what data those vendors have access too, and whether those vendors have adequate privacy safeguards in place.

OneTrust’s Third-Party Risk Management module helps streamline the third-party risk management life cycle from onboarding to offboarding. The module enables a risk-based approach to TPRM to help eliminate manual work by providing out-of-the-box templates for common privacy and security frameworks, supporting data-driven automation across the third-party lifecycle, and providing flexible, user-configurable workflows that can be easily tailored to fit the unique needs of your organization.

OneTrust Privacy Incident Management centrally manages incidents, automates tasks, and keeps records for compliance and notification, helping comply with global laws. Bridge the gap between privacy and security by automating incident notification and storing the audit trails needed for compliance. OneTrust also mitigates future risk and improves workflows by initiating a root-cause analysis to identify outstanding system and application-level threats and find opportunities to refine the notification process.

Companies need to be able to identify web forms, policies and disclosures that exist across their digital properties and update and publish them within specific time periods to adhere to the range of global privacy regulations. The Privacy Notice Management solution simplifies the complex process of creating, updating, and monitoring policies across websites and applications into one central location while eliminating the need for complex development work.