Insights Cookie Consent Dashboards (Legacy Packaging)

The Cookie Consent module offers the following default seeded dashboards:

• Hourly Cookie Consent Default: This dashboard is configured with the Hourly Data (Last 7 Days) Data Level. The data on this dashboard offers more real-time metrics.

  Note:

  This dashboard can be viewed in UTC or the user's time zone by clicking the Context Menu icon and switching between either option.

• Daily Cookie Consent Default: This dashboard is configured with the Daily Data (Last 13 Months) Data Level. The data on this dashboard is refreshed every four hours.

• Monthly Cookie Consent Default: This dashboard is configured with the Monthly Data (Last 2 Years) Data Level.

  CAUTION:

  Cookie Consent Insights Dashboards configured with the Monthly Data (Last 2 Years) data level do not support daily filtering and will show data for the entire month. If you are applying filters, you must ensure that the 1st day of the month is included in the filter; otherwise, no data will appear on the dashboard.

  For example, if you apply a filter of January 1st to January 2nd on a monthly dashboard, data from the entire month of January (1st - 31st) will appear on the dashboard. If you apply a filter of January 2nd - January 31st, no data will appear on the dashboard because January 1st was excluded from the filter.

The Cookie Consent Dashboard is divided into the following tabs: Overview | Location Analysis | Device & Browser Analysis | Digital Property Analysis | Data Table. The following sections provide additional details on each tab.

Throughout the Overview and Analysis tabs of the Insights Cookie Consent Dashboards, the following slicers and metrics are available. By default, slicers affect all the other visualizations on the tab, including each other. As you choose values in the list and date slicers, the other slicers and visualizations will be filtered to include only the data that intersects those selected values.

Available Slicers

Field

Description

Digital property

Digital property where consent data was given.

Select specific domains to adjust the data that displays in the visualizations.

Template

Template used to display consent options to the site visitors.

Select specific templates to adjust the data that displays in the visualizations.

Purpose

Cookie Category or IAB TCF Purpose for which consent data was given.

Select specific purposes to adjust the data that displays in the visualizations.

Device

Device used by the site visitors to provide consent data.

Select specific devices to adjust the data that displays in the visualizations.

Note:

Device information is dependent on the Advanced Analytics setting for the relevant Geolocation Rule. Device information will only be collected when an end-user provides consent to the category that is associated with Advanced Analytics.

Browser

Web browser used by the site visitors to provide consent data.

Select specific browsers to adjust the data that displays in the visualizations.

Note:

Browser information is dependent on the Advanced Analytics setting for the relevant Geolocation Rule. Browser information will only be collected when an end-user provides consent to the category that is associated with Advanced Analytics.

Country

Country for which consent data was collected from site visitors.

Select specific countries to adjust the data that displays in the visualizations.

Note:

Country information is dependent on the Advanced Analytics setting for the relevant Geolocation Rule. Country information will only be collected when an end-user provides consent to the category that is associated with Advanced Analytics.

Time range

Dates when consent data was collected from site visitors. By default, the time range is set to the past 90 days.

Click the start and end date fields and select dates from the calendar to adjust the time period of the data that displays in the visualizations.

Note:

The time range can be adjusted to up to 13 months using the Window Start Date field in the Filters pane. Please note that filtering on periods of time greater than 90 days may lead to longer load times for the dashboard.

Standard Metrics

Field

Description

Transactions

Total count of transactional records related to a receipt.

Receipts

Total count of receipts generated by users interacting with the Banner or Preference Center.

Opt-in rate

Percentage of times site visitors accepted all or enabled a category, purpose, or special feature.

Opt-out rate

Percentage of times site visitors rejected all or disabled a category, purpose, or special feature.

Not given rate

Percentage of times site visitors navigated away from the Banner or Preference Center without providing a response.

No choice rate

Percentage of times site visitors were unable to make a selection as a category, purpose, or special feature was set to Notice Only.

The Overview tab provides a high-level overview of your consent rate trends.

The following metrics are available on the Overview tab:

Field

Description

How many receipts does each purpose have?

Number of receipts generated by users interacting with the Banner or Preference Center organized by purpose.

Hover over each segment in the chart to view the full purpose name and number of receipts. In addition, you can click each purpose to display only data for that particular purpose. Click the purpose once more to return to the original view.

What is the status of your consent rates?

Percentage of times site visitors provided consent data organized by consent status.

How are consent rates changing over time?

Percentage of times site visitors opted-in, opted-out, did not provide, or were unable to make a selection for a category, purpose, or special feature per day for the selected time range.

Hover over individual points on the chart to view the consent rate for a specific date in the time range. In addition, you can click a specific point to display only data for that particular date. Click the point once more to return to the original view.

The Location Analysis tab provides context on consent rates broken down by status and location and provides insight into where receipts are coming from.

The following metrics are available on the Location Analysis tab:

Field

Description

Which Digital Properties are my receipts coming from?

Number of receipts generated by users interacting with the Banner or Preference Center organized by digital property.

Hover over each segment in the chart to view the domain and number of receipts. In addition, you can click each domain to display only data for that particular domain. Click the domain once more to return to the original view.

What is the consent rate for each location?

Percentage of times site visitors provided consent data organized by location and consent status.

Hover over each segment in the chart to view the country and consent rate. In addition, you can click each segment to display only data for that particular country and consent status combination. Click the segment once more to return to the original view.

The map visualization illustrates the total counts of interactions or impressions that a site visitor had with the Banner and Preference Center for a particular country.

Hover over each point in the map to view the exact number of receipts for that country. In addition, you can click the country to display only data for that particular country. Click the country once more to return to the original view.

Note:

Country information is dependent on the Advanced Analytics setting for the relevant Geolocation Rule. Country information will only be collected when an end-user provides consent to the category that is associated with Advanced Analytics.

How are consent rates changing over time?

Percentage of times site visitors opted-in, opted-out, did not provide, or were unable to make a selection for a category, purpose, or special feature per day for the selected time range.

Hover over individual points on the chart to view the consent rate for a specific date in the time range. In addition, you can click a specific point to display only data for that particular date. Click the point once more to return to the original view.

The Device & Browser Analysis tab provides context on the total number of receipts broken down by device and browser.

The following metrics are available on the Device & Browser Analysis tab:

Field

Description

How many receipts does each purpose have?

Number of receipts generated by users interacting with the Banner or Preference Center organized by purpose.

Hover over each segment in the chart to view the full purpose name and number of receipts. In addition, you can click each purpose to display only data for that particular purpose. Click the purpose once more to return to the original view.

What is the status of your consent rates?

Percentage of times site visitors provided consent data organized by consent status.

How are consent rates changing over time?

Percentage of times site visitors opted-in, opted-out, did not provide, or were unable to make a selection for a category, purpose, or special feature per day for the selected time range.

Hover over individual points on the chart to view the consent rate for a specific date in the time range. In addition, you can click a specific point to display only data for that particular date. Click the point once more to return to the original view.

How many receipts does each device have?

Total counts of interactions or impressions that a site visitor had with the banner and preference center by device type.

Hover over each bar in the chart to view the exact number of receipts. In addition, you can click each device to display only data for that particular device. Click the device once more to return to the original view.

Note:

Device information is dependent on the Advanced Analytics setting for the relevant Geolocation Rule. Device information will only be collected when an end-user provides consent to the category that is associated with Advanced Analytics.

How many receipts does each browser have?

Total counts of interactions or impressions that a site visitor had with the banner and preference center by browser type.

Hover over each bar in the chart to view the exact number of receipts. In addition, you can click each browser to display only data for that particular browser. Click the browser once more to return to the original view.

Note:

Browser information is dependent on the Advanced Analytics setting for the relevant Geolocation Rule. Browser information will only be collected when an end-user provides consent to the category that is associated with Advanced Analytics.

The Digital Property Analysis tab provides context on the total number of receipts broken down by purpose and digital property and provides insight into any outlying consent rates.

The following metrics are available on the Digital Property Analysis tab:

Field

Description

What is the volume of my receipts by purpose?

Number of receipts generated by users interacting with the Banner or Preference Center organized by purpose.

Hover over each segment in the chart to view the full purpose name and number of receipts. In addition, you can click each purpose to display only data for that particular purpose. Click the purpose once more to return to the original view.

How many receipts does each digital property have?

Number of receipts generated by users interacting with the Banner or Preference Center organized by digital property.

Hover over each segment in the chart to view the domain and number of receipts. In addition, you can click each domain to display only data for that particular domain. Click the domain once more to return to the original view.

Are there any outliers of consent rates by digital property?

Outlying percentages of opt-in, opt-out, not given, and no choice consent rates by digital property.

Hover over individual points on the chart to view the outlying consent rate and corresponding collection point. In addition, you can click a specific point to display only data for that particular data point. Click the point once more to return to the original view. Upon hover, you can also select drill down to view the specific collection point purpose and drill up to return back to the collection point level for a specific outlier.

Table

Percentages of opt-in, opt-out, not given, and no choice consent rates by digital property.

The Data Table tab provides a detailed breakdown of opt-in, opt-out, and not given consent rates along with the total number of receipts and transactions per digital property.

The following metrics are available on the Data Table tab:

Field

Description

Digital properties

Digital properties where consent data was given.

Opt-in Rate

Percentage of times site visitors accepted all or enabled a category, purpose, or special feature

Opt-out Rate

Percentage of times site visitors rejected all or disabled a category, purpose, or special feature.

Not Given Rate

Percentage of times site visitors navigated away from the Banner or Preference Center without providing a response.

Opt-in

Number of times site visitors accepted all or enabled a category, purpose, or special feature.

Opt-out

Number of times site visitors rejected all or disabled a category, purpose, or special feature.

Not Given

Number of times site visitors navigated away from the Banner or Preference Center without providing a response.

Receipts

Total count of consent receipts that are generated by users interacting with the Banner or Preference Center.

Transactions

Total count of transactional records related to a receipt.

The following table provides the formulas used to calculate the respective measures in the Cookie Consent Data Table.

The overall consent rate is calculated by adding up the Opt-In, Opt-Out, Not Given, and No Choice percentages. However, please note that percentages are rounded up to two decimal places, which may result in rounding errors while calculating the total sum of percentages/rates in case of recurring decimal places.